In this results driven session, Briony Casey, senior digital strategist and creative director, reveals how to use social media to grow your podcast audience and build lasting engagement. With twelve years of experience leading high performing content strategies across social, video and audio, Briony has driven audience growth into the hundreds of millions for major brands including KISS, Hits Radio and Rayo. She has delivered viral campaigns for events such as The BRITs and the Isle of Wight Festival, and overseen Bauer’s award winning podcast So Wrong It’s Right and the election project The Turnout.

Briony shares practical tactics for creating content that cuts through the noise, builds momentum and turns listeners into advocates. You will discover how to use each platform to its full potential, adapt content for different audiences and create campaigns that stand out.

You will learn how to

• Identify the right social media platforms for your podcast and audience
• Create shareable content that sparks curiosity and drives listens
• Plan campaigns that deliver results before, during and after episodes launch
• Harness trends, viral moments and events to increase reach
• Measure performance and refine your approach for continual growth

Key Takeaways

• How to turn social media into a powerful growth engine for your podcast
• The types of content that inspire clicks, listens and shares
• Strategies for adapting your message for different platforms and audiences
• Tips for maximising results from campaigns, trends and live events
• Metrics to track so you can repeat and scale success
• This session gives you the creative ideas and practical tools you need to make social media work harder for your podcast.

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

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