Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

About our guest:

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She was the managing editor of The Daily Athenaeum, starting out her career as a reporter, and then editor. As a journalist, Kelly Ann Collins made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform. She also became a blogging pioneer as, some argue, the first person to put her life online in blog and cam form. W...