Social Media For Streamlined Entrepreneurs

It's always a very awkward conversation with business owners...

They show me their social media "success," very proud of all the engagement and reach they're getting.

"Are you getting lots of new clients or customers from social media?"

After I ask that question, it is usually met with uncomfortable silence, followed by a confession that they are not happy with their sales.

Next I show them my Profitable Posting Framework, a simple method of generating numerous content ideas, each deisgned to drive sales in your business - without spamming your followers.

What You'll Learn In This Episode:

• Why social media posts don't drive sales
• Why high engagement isn't always good for sales
• The bad social media posting advice I used to give out
• Why the things you like on social media aren't necessarily good for your business
• How to start using my Profitable Posting Framwork to drive more sales from social media

Want to streamline your social media?"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.

This training is free, but registration is required so grab your slot here.


Links & Resources

• Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
• Submit a question to be answered on the podcast
  Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

If you are a business owner using YouTube to reach customers and clients, this episode will help you understand how to approach YouTube to maximize your results and revenue.

There is lots of debate over whether YouTube is a social network or not, but no matter what we call it, you shouldn't think of it as a social network.

If you are using YouTube to market your business, you should think about it as a search engine, just like a blog or Pinterest (yup, that one too!).

Anyone who keeps using YouTube the same way they use Facebook or Instagram is going to waste a lot of valuable time not getting great results.

What You'll Learn In This Episode:

• Why you shouldn't think of YouTube as a social network
• Why is YouTube good for marketing a business?
• YouTube's #1 strength compared to traditional social networks
• Why it is so much harder to build relationships on YouTube
• The one type of business that CAN use YouTube like a social network

Want to streamline your social media?"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.

This training is free, but registration is required so grab your slot here.

Links & Resources

• Episode 5: Is Social Media The Best Place To Market Your Business?
• Episode 8: Choosing the best social network for your business
• Episode 14: How To Deal With Complaints On Social Media
• Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
• Submit a question to be answered on the podcast
  Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

When I chatted with Lea Jacobson about her membership, we discussed feeling guilty because having a membership can almost seem too easy for the income you can generate. Hear about that and the rest of her inspiring story in this episode.

Michelle Caruana took a free Facebook Group and turned it into a paid membership, generating over $8,000 in ! Hear how she did it in this episode.

Mandi Oler took something she and her husband were teaching their relatives and turned it into an online membership! This is her story.

Kim Thornton's membership started in person, then went online during the pandemic. Now it is going strong both online AND offline. Hear her story in this episode.

In 2019, Jackie Grundberg was not an entrepreneur - she just had an idea. She ran with it, and now her membership business has given her location and time freedom. In fact she'll soon be spending 5 weeks traveling Europe with her family! Listen to hear her story and how she did it and how you can too.

Facebook Business Pages are not magic - they take work. But there are also simple ways to use them effectively with less work.

If you are a business owner and trying to decide if you need a Facebook Business Page, and if it is worth your time, this episode will help you decide (potentially saving you many years of wasted efforts).

If you'd like more guidance on choosing the best social network for your business, you can also check out Episode 8, Choosing The Best Social Network For Your Business.

What You'll Learn In This Episode:

• Do I need a Facebook Business Page?
• Does a Facebook Business Page help my business get found in search engines?
• The tragic story of a Facebook Page with over a million followers and almost no reach
• Can I reach my perfect audience with a Facebook Business Page?

Want to streamline your social media?"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.

This training is free, but registration is required so grab your slot here.

Links & Resources

• Episode 3: Do I Need To Spend Money On Social Media?
• Episode 16: Should Businesses Post Reels On Facebook & Instagram?
• Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
• Submit a question to be answered on the podcast
• Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

In this episode you’ll hear:

• The easiest way to earn money in your business without all the typical stress
• How a total stranger helped me start my business
• The typical business I had in 2020 before focusing on what I’m doing now
• What this type of business makes possible for my family and I

 Want to streamline your social media?“Posting & Hoping” is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.This training is free, but registration is required so grab your slot here. Links & Resources

• Get the Profitable Pages & Profiles Workshop (special discount podcast listeners)
• Submit a question to be answered on the podcast
  Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

Why did it seem like Wordle was everywhere?

If you’re a business owner and you want to use some of the same things that helped Wordle become huge and apply them to your company, I’m breaking down 6 reasons it became a social media phenomenon.
Some of them are simple tweaks you can use to increase engagement, reach and sales right away.
In this episode you’ll learn:

• How Wordle turned the world into their own influencers on social media
• How to get more shares on social media
• The simple reason less of you can mean reaching more people
• Why creating a culture can get your audience to take action in the exact way you want them to

 Want to streamline your social media?“Posting & Hoping” is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.
This training is free, but registration is required so grab your slot here. Links & Resources

• Get the Profitable Pages & Profiles Workshop (special discount podcast listeners)
• Submit a question to be answered on the podcast
• Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)
• Listen to the show on Apple Podcasts, Spotify, Google Podcasts or subscribe with the RSS Feed

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