In this Exponential 2011 podcast, Justin Wise speaks on social media. Author Clay Shirky says that we are a people "looking for a mouse." As a society, we've come to expect interactivity in all that we do. What, then, do we do with a culture that expects interaction even while at church? In this session, we'll look at the "why?" and the "how?" of the social web. We'll look at how you can build interactive communal experiences into the lifeblood of your church. We'll demystify social media and see how we can harness the power of these new communication tools for the sake of the gospel. It's social media for the rest of us.