Few years after the creation of the internet came the rise of Social Media platforms. It provided an alternative way to access information and with it came new players - The Influencers.

What does it take to be a Social Media Influencer?

What is their responsibility?

Is this a genuine threat to the traditional media?

Anny James helps me in this episode to answer some of these questions.

You can find her on Instagram @AnnytheBrand

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You can also find me on Twitter: https://twitter.com/HomTruth