Social media alone won’t get you anywhere. If your plan is just to start “getting the word out there” by posting to Facebook or Twitter stop now. The outcomes will never be worth the time you put into it.

Prospective clients come to me all the time saying that they’ve “tried social and it didn’t work.” Usually, this is because there was no plan behind it. Like anything else in business, it requires that you go in with more than just intent. You need a set of objectives, a pathway to get there, and a way to measure your progress along the way.

But let’s strip it down to the basics. Wrapping your social strategy in a well-designed content strategy has three advantages:

These points alone make it worthwhile to stop and reassess your social strategy. Listen to Episode 105 here (or in iTunes) for a quick gut check.

Let’s talk social media. When prospective clients come to me asking for me to run their social media accounts, I say no UNLESS it’s going to be a part of a complete content strategy. Otherwise it’s a waste of time. It doesn’t mean that I don’t want to help, though:

If you want deeper training on social media, my new online course has a whole unit on Social Media as Your “Relationship Toolset.”

This course is for writers, musicians, and visual artists all the folks just like you and me who can’t stand to be self-promotional. It’s 42 video modules, with dozens of worksheets, templates, and guided assignments.

Sign up now for a 20% discount using this link: controlmousemedia.com/mwm.

If you want to work with me one-on-one, please contact me directly here. I’ll have a slot or two opening in November.

Published August 21, 2017 by Michael Boezi.

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