Traditional Marketing works but is expensive as an overhead.  When you  use social media it cost you pennies on the dollar plus you have a much  wider audience you can reach.  For instance you can increase your sales  or client base.  When you listen to this show you will increase your knowledge of what  sites are available for social networking, how to use blogs to your  advantage, where how to increase your SEO, and much more.  People who should listen to this show are people who have their own  business, people who are marketing themselves who do not utilize online  marketing techniques, people who need to expand the tools they are using  for marketing.  Are you planning to start your own business?  Are you  using online as well as, offline marketing?