If your social media engagement is down, you're not alone!

Social media is an amazing tool to reach new people. But never forget, social media is rented land.

Keep posting to your social channels, but also use them to grow on real estate you own.

This can include newsletters, blogs, digital communities, podcasts and more.

In this episode of Step UP Your Social, we talk about why this matters, and how you can use lead gen (short for lead generation) tools to start to move your audience from rented land on social media to real estate you actually own.