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In this episode, we welcome back Ken Ballin, and delve into the topic of "Social" Media. As Ken explains, various social media platforms have different purposes and serve as powerful tools for expanding businesses in today's technology-driven world. However, he also emphasizes the importance of traditional methods such as hitting the pavement and networking.

We discuss how to effectively use social media to establish a strong online presence, engage with potential clients, and showcase your work. Ken shares his own experiences and offers tips on how to optimize social media platforms such as Facebook, Instagram, and LinkedIn to build a loyal following and generate leads.

In addition, we touch upon the importance of balancing digital marketing strategies with face-to-face interactions and building relationships with clients. Ken shares insights on how to leverage personal connections and establish trust with potential clients to convert them into long-term customers.

If you're looking to take your business to the next level in the digital age, this episode is a must-listen.

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