Recently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content.

Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came away from a visit to Hershey's Chocolate World impressed with a few of the ideas I saw being implemented. Interested in learning more about what I saw and learned? Let's dive in...

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