Dunk, which started as a passion project in 2015 for its founder and CEO Eliot Robinson, has grown to over 2.2 million followers thanks to his knowledge of culture and crafty social media strategies. On this episode, we're talking about emerging social media platforms, social media hacks and how to create and distribute content that people actually want to see and engage with.

For Eliot's 5 C's of social media success and the latest from the series, visit adweek.com/genzeos.