In this episode of Social Media Made Simple, host Eliza NapoleonCat interviews Grace Clemens, CEO of SGC Marketing, who shares her insights on the evolving landscape of digital marketing, particularly for e-commerce brands. They discuss the importance of social responsibility, storytelling, and the role of digital marketing audits in driving revenue.

Grace emphasizes the need for personalization in marketing strategies and the significance of understanding consumer behavior, especially among younger generations. The conversation also touches on common mistakes e-commerce brands make, the impact of AI on marketing, and emerging trends such as long-form content and live social shopping.

In this episode...

"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves."

About our guest: 

Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.

With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds.

From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line. 

When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita. 

In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band.

On this episode's agenda, we've got topics such as:

📌 How to develop a consistent content strategy for your business?

📌 What's your tip for making your content stand out?

📌 Let's talk about tools for content planning and management.

📌 What about tailoring content for different platforms?

📌 How do you measure the success of your content strategy?

📌 How to best get feedback on your content and adjust your strategy?

📌 What trends do you see shaping the future of content creation and distribution?

P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business!

P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

If you missed all the social media trends reports for 2024, worry not! In this podcast episode, we've invited Annie-Mai Hodge from Girl Power Marketing, to talk about her prediction for what's this year gonna be like.

Listen to the episode to learn about the latest trends and how to match them with staying authentic.

P.S. You can find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

Another month, another episode! 

So will AI take your job? Well, listen to find out.

Grab a cup, make yourself comfortable, and enjoy the episode!

P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

Welcome to another episode of "Social Media Made Simple"!

Today, our guest, Marcos Bravo, founder of The Waterlemon, and a marketing, brand, and communications expert with over two decades of experience, will talk with us about the role of social media in shaping company branding.

Marcos has worked with renowned companies like LiveChat, Piktochart, and Techland. Currently, he leads his video content agency, The Waterlemon. 

In this episode, he'll share with us the ups and downs of opening his branding agency, and his take on the role of social media in forming a brand's identity and creating top-notch video content.

Welcome to "Social Media Made Simple," the podcast that demystifies the complex world of social media management. Today, joining us is Ola, Customer Experience Manager at NapoleonCat, a leading social media management platform. 

We will talk about transforming feedback into features, gathering client insights, and the life of a Customer Experience Manager in a growing SaaS company. 

Grab a cup, make yourself comfortable, and enjoy the episode!

P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog