Today, the vast majority of consumers are on at least one, if not multiple, social media networks. For this reason, it is obvious that your business should be there as well. Every B2C business owner, no matter their industry, size, or location, has to think about using social media to reach their customers. But, using social media for your business is different than using social media for yourself. Business owners need to strategize how to best reach the people that are the most likely to utilize the business.