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SOCIAL MEDIA MARKETING CREATES CHOCOLATE SUCCESS
Chocolate Johnny's Tips
How to convert social media into business success and sales.
Push the 'start broadcast' button. You have a story, and we need to hear it.
Embrace the people who are following you whether you're ten or 10,000
The year of C's: community, collaboration, connecting, communication
If you can get $50, I can get $5,000 one day
Celebrate other people's success, it will come back to you ten times.
It's a big deal to get your first sale, and figure out how you got that, and then how to amplify that, and to grow it.
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SHARE THIS EPISODE: –
SOCIAL MEDIA MARKETING CREATES CHOCOLATE SUCCESS
[just click to tweet]
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Doug: Okay. Welcome back, listeners. I am more excited today, I think more than I've been in a long time. We've got a really, super-cool guest, someone who has executed well in social media. I've got Chocolate Johnny. Now, he is a third-generation chocolatier, and a businessman hailing from Sydney, and he was a very early adopter in the online world. He is constantly keeping up with the latest trends and developments in social media, and knows how to convert social media into business success and sales.
During the past eight years, he's used social media to take the Chocolate Johnny brand global. His boutique shop in Sydney is now a big, international social media dominator. Johnny's a big fan of live video, where he can be found talking about chocolate on social media, and you have to tune in and follow him on Periscope, Facebook Live, and Snapchat.
Using social media as a networking tool has been very powerful. Johnny loves to do interviews with his followers and then profiles them on his social media channels. He's realized that he's making a huge impact on the lives of his followers and businesses when one influencer told him that their followers had advised her to go see him and eat his chocolate when they came to Australia.
Chocolate Johnny started out on Facebook and in Instagram, but his real success came with Snapchat and Periscope. He now has thousands of followers and interacts from 5,000 ... Or 55 countries. 5,000 ... 55 countries on Snapchat and Periscope accounts. So, I would like to welcome Chocolate Johnny to the Real Marketing podcast today.
Johnny: G'day, Doug. How are you mate? Thank you so much for getting me on here, and g'day to everyone listening down there, or up there, cause I'm Down Under.
Doug: Well, so excited. I mean, I'm looking at your website, and you're obviously a successful chocolatier, and run a retail store. And on the front page, you've got a really unusual picture, and that's a picture of you in front of a poster from Social Media World. So, why don't you just start out and tell us a little bit about your story? You've done some amazing things with social media, and the most amazing thing is you've figured out how to use that as a tool to communicate your brand and increase your followers and generate sales.
Johnny: Yeah, no. You know what? Let me do it when I do my live-streaming. Everyone knows I've got that trademark now of ... So, I start off like this.
G'day, g'day everyone. This is Chocolate Johnny, and we are live (even though we're on a podcast with Dave ... With Doug. Sorry) G'day, g'day everyone. This is Chocolate Johnny. We are live at Perfection Chocolates and Sweets. I'm a third-generation chocolatier. That's right. We started back in 1939. I look bloody good for 77 years, mate. It's all the chocolate that I'm eating. I am the CEO. That's correct, the Chocolate-Eating Officer, and I've gotta tell you, we love making chocolates and sweets for everyone. And through the power of social media, my business has become a global brand, and with social media,
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By Doug MorneauChocolate Johnny's Tips
How to convert social media into business success and sales.
Push the 'start broadcast' button. You have a story, and we need to hear it.
Embrace the people who are following you whether you're ten or 10,000
The year of C's: community, collaboration, connecting, communication
If you can get $50, I can get $5,000 one day
Celebrate other people's success, it will come back to you ten times.
It's a big deal to get your first sale, and figure out how you got that, and then how to amplify that, and to grow it.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: –
SOCIAL MEDIA MARKETING CREATES CHOCOLATE SUCCESS
[just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug: Okay. Welcome back, listeners. I am more excited today, I think more than I've been in a long time. We've got a really, super-cool guest, someone who has executed well in social media. I've got Chocolate Johnny. Now, he is a third-generation chocolatier, and a businessman hailing from Sydney, and he was a very early adopter in the online world. He is constantly keeping up with the latest trends and developments in social media, and knows how to convert social media into business success and sales.
During the past eight years, he's used social media to take the Chocolate Johnny brand global. His boutique shop in Sydney is now a big, international social media dominator. Johnny's a big fan of live video, where he can be found talking about chocolate on social media, and you have to tune in and follow him on Periscope, Facebook Live, and Snapchat.
Using social media as a networking tool has been very powerful. Johnny loves to do interviews with his followers and then profiles them on his social media channels. He's realized that he's making a huge impact on the lives of his followers and businesses when one influencer told him that their followers had advised her to go see him and eat his chocolate when they came to Australia.
Chocolate Johnny started out on Facebook and in Instagram, but his real success came with Snapchat and Periscope. He now has thousands of followers and interacts from 5,000 ... Or 55 countries. 5,000 ... 55 countries on Snapchat and Periscope accounts. So, I would like to welcome Chocolate Johnny to the Real Marketing podcast today.
Johnny: G'day, Doug. How are you mate? Thank you so much for getting me on here, and g'day to everyone listening down there, or up there, cause I'm Down Under.
Doug: Well, so excited. I mean, I'm looking at your website, and you're obviously a successful chocolatier, and run a retail store. And on the front page, you've got a really unusual picture, and that's a picture of you in front of a poster from Social Media World. So, why don't you just start out and tell us a little bit about your story? You've done some amazing things with social media, and the most amazing thing is you've figured out how to use that as a tool to communicate your brand and increase your followers and generate sales.
Johnny: Yeah, no. You know what? Let me do it when I do my live-streaming. Everyone knows I've got that trademark now of ... So, I start off like this.
G'day, g'day everyone. This is Chocolate Johnny, and we are live (even though we're on a podcast with Dave ... With Doug. Sorry) G'day, g'day everyone. This is Chocolate Johnny. We are live at Perfection Chocolates and Sweets. I'm a third-generation chocolatier. That's right. We started back in 1939. I look bloody good for 77 years, mate. It's all the chocolate that I'm eating. I am the CEO. That's correct, the Chocolate-Eating Officer, and I've gotta tell you, we love making chocolates and sweets for everyone. And through the power of social media, my business has become a global brand, and with social media,