This Episode outlines a social media marketing (SMM) roadmap, emphasizing the importance of listening, monitoring, and strategic planning. It covers key aspects of SMM, including platform selection, content creation, crisis management, and building customer relationships. The roadmap also addresses marketing management principles, such as target market selection and customer value creation. Furthermore, it highlights market segmentation as a crucial step for effective SMM, ultimately aiming to attract and retain customers. The document includes practical tips, assignments, and case studies to support its guidance.