Social media has become a fundamental tool in modern marketing strategy. In the digital age, it's not surprising that social media has become so important for businesses of all shapes and sizes to use as part of their online presence. Social media marketing has come a long way in the past few years. Gone are the days when social media was seen as simply a communication tool for teenagers and young adults to chat with their friends. Today, it's much more than that- it become an essential part of every business's marketing strategy. Social media has become a large part of our lives and many companies have found success with this new form of communication. Direct selling companies are one of the most innovative and forward-thinking types of businesses. It is no surprise that these companies have quickly embraced social media as a way to reach out to customers. For this, direct selling companies have adopted various social media marketing strategies (https://www.epixelmlmsoftware.com/blog/mlm-social-media-strategy) for the promotion of their products and services.

With recent changes in social media, and with more people using it than ever before, companies are trying new strategies to better understand customers' needs (https://www.entrepreneur.com/growing-a-business/how-to-understand-customer-needs/429343) and interests. One such strategy is social listening; this involves monitoring brand mentions on blogs, Twitter feeds, Facebook pages, or any other place that might contain customer sentiment about your company or products. It is the process of monitoring brand mentions and related conversations, analyzing the data (https://en.wikipedia.org/wiki/Data_analysis), and deriving insights on customer sentiments that can help you grow your business.