Today on the podcast I want to share some thoughts that I have on why money pros are struggling to connect with their audience. Over the past few weeks, we've had great interviews with coaches, course creators, and done-for-you service providers, who offered amazing tips and advice. However, if you don't know the underlying vision and purpose of what you want to do, having all the tools in the world won't help. 

Social media marketing is all about building relationships. I want to share 3 things that you need to know about your content marketing strategy, so that you can connect with your audience and convert leads into paying customers more easily. 

Listen to get my 3 tips: 

1. How to become intimately familiar with your audience, 

2. How to make your audience members feel special, and

3. How to use your existing knowledge and network to connect your audience to what they need at the moment – and why you should even want to do this. 

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