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Social Media Marketing with Tim McDonough

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Is your school using social media?

Are you using social media to market your school?

If you are, and you should be, I hope you’ll listen to this interview with Tim McDonough. Tim is the Director of Client Success for Finalsite who works with about a thousand schools. He has seen it all when it comes to social media and shares his expertise how to use social media for your school. Tim and I cover quite a bit of information during this interview and I know you’ll pick up a few tips and tricks to make social media marketing a success at your school.

In this episode, here’s what we’ll cover:
  • Explanation of  social media marketing
  • How does social media marketing relate, or not relate, to inbound marketing and word of mouth marketing
  • Why schools should be participating in social media for marketing their school
  • How schools can get started with social media
  • 3 metrics you should be paying attention to in order to measure your social media efforts
  • How should a school deal with negative comments on social media
  • 3 common pitfalls Tim sees with schools using social media
  • What is the 1 social media channel schools should be on
  • Tactics and Suggestions for the following social media channels:
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Explanation of Hashtags
    • The value of experimentation
      • Items mentioned in this episode include:
      • Content Marketing Institute
      • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
      • Rick Newberry from Enrollment Catalyst
      • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
      • Made to Stick: Why Some Ideas Survive and Others Die
      • Buffalo Seminary on Twitter
      • Guy Kawasaki on Twitter
      • BufferApp
      • Hootsuite
      • SproutSocial
      • ...more
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        SchneiderB.FMBy Brendan Schneider
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