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Social Media Marketing World 2016 Key Takeaways
I just came back from Social Marketing World 2016 - the largest
social media conference in the world. It was a tremendous event
with great speakers, input, networking and the sunshine of San
Diego!
This is my 4th year attending and I've met people from all over
the world, from business owners to marketers, all who are trying to
use social media effectively for their business. As well,
I've had the chance to rub shoulders and sit down for dinner with
multiple thought leaders, authors, and speakers who are at the
leading edge of social media marketing for multiple social media
networks. It's been a great venue for learning,
collaborating, and connecting in-real-life with those I met
online.
I want to share with you my synopsis and key takeaways from the
conference. This is my "What you need to
know" about social media trends and shifts in order
for your business and social media marketing to be effective
online.
Key 1. Facebook is strong than ever.
From Michael Stelzner's data report of the social media
industry generated via an extensive survey among marketers,
business owners and what they do on their social media
businesses.
Facebook is stronger than ever because
Facebook continues to evolve for 10+
years with the mainstream. Its continues to be no. 1 way that
marketers reach their audience because every major demographic
is on Facebook.
Facebook is prioritizing live video in the newsfeed. They rank
things based what you engaged on and other factors.
Use live video in smaller segments to talk about your business
and direct them for exposure and awareness. You can also interview
your project manager etc. and find creative ways. Let go of your
fear for not doing it professionally perfect way.
Key 2. Snapchat
It's growing. The userbase is young and dedicated.
BUSINESS INSIGHT: Do not jump on the bandwagon unnecessarily and
put lots of effort in this new platform but pay attention to it and
experiment with it personally so you at least know how to use it!
The day may come when your business needs to use it.
That day is not here unless you need to reach 16-30 year olds
in a b2c fashion, but it may be coming soon.
Daily video views on Snapchat started on May 2015 with 2
billion, on Nov it's 6 billion, January 2016 it's 7 Billion, and
now it's on 8 billion daily views.
Key 3. Noise Challenge Online - Adapt to
get seen.
Adapt to tools and methods that will get you in front of the
people best.
Content still matters - Continue blogging, continue adding
resource, rich content and find ways to ignite, and direct people
to it, niche your contents.
Use Google trends
Key 4. Relationships Matter Always -
People do business with someone they know, like and
trust.
Social media is top-of-the-funnel marketing.
View all episodes
By Mike Gingerich
5
55 ratings
I just came back from Social Marketing World 2016 - the largest
social media conference in the world. It was a tremendous event
with great speakers, input, networking and the sunshine of San
Diego!
This is my 4th year attending and I've met people from all over
the world, from business owners to marketers, all who are trying to
use social media effectively for their business. As well,
I've had the chance to rub shoulders and sit down for dinner with
multiple thought leaders, authors, and speakers who are at the
leading edge of social media marketing for multiple social media
networks. It's been a great venue for learning,
collaborating, and connecting in-real-life with those I met
online.
I want to share with you my synopsis and key takeaways from the
conference. This is my "What you need to
know" about social media trends and shifts in order
for your business and social media marketing to be effective
online.
Key 1. Facebook is strong than ever.
From Michael Stelzner's data report of the social media
industry generated via an extensive survey among marketers,
business owners and what they do on their social media
businesses.
Facebook is stronger than ever because
Facebook continues to evolve for 10+
years with the mainstream. Its continues to be no. 1 way that
marketers reach their audience because every major demographic
is on Facebook.
Facebook is prioritizing live video in the newsfeed. They rank
things based what you engaged on and other factors.
Use live video in smaller segments to talk about your business
and direct them for exposure and awareness. You can also interview
your project manager etc. and find creative ways. Let go of your
fear for not doing it professionally perfect way.
Key 2. Snapchat
It's growing. The userbase is young and dedicated.
BUSINESS INSIGHT: Do not jump on the bandwagon unnecessarily and
put lots of effort in this new platform but pay attention to it and
experiment with it personally so you at least know how to use it!
The day may come when your business needs to use it.
That day is not here unless you need to reach 16-30 year olds
in a b2c fashion, but it may be coming soon.
Daily video views on Snapchat started on May 2015 with 2
billion, on Nov it's 6 billion, January 2016 it's 7 Billion, and
now it's on 8 billion daily views.
Key 3. Noise Challenge Online - Adapt to
get seen.
Adapt to tools and methods that will get you in front of the
people best.
Content still matters - Continue blogging, continue adding
resource, rich content and find ways to ignite, and direct people
to it, niche your contents.
Use Google trends
Key 4. Relationships Matter Always -
People do business with someone they know, like and
trust.
Social media is top-of-the-funnel marketing.