And so it was, Social Media Marketing World 2019 is now a thing of the past; I'm sure planning efforts of SMMW 2020 are well underway.

I'd like to share with you my three main takeaways from all of the live broadcasts, podcasts, and blog posts I read surrounding this annual "mecca-like" event for social media marketing professionals.

Video. Period, end of sentence. It's a must-do activity in your social media marketing strategies.

Authenticity. This may make your video marketing efforts a little easier because, quite frankly, gone are the days of backdrops, expensive lighting and sound equipment. A lot of today's video marketing consists of very real, raw footage where business owners and brands are just being PEOPLE. Let that sink in for a minute. People, just being themselves, is what converts in today's social media marketing.

Lastly, stop being everywhere if that doesn't serve you. I go into this in more detail in the podcast, but if Twitter isn't your thing, and your ideal client or target marketing isn't on Twitter, then don't Tweet! This is a massive shift for me, but it truly does make sense! And at the end of the day, that's what matters; making sense of social media!

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