03.09.2019 - By Stella Bayles
Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'.
Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.
If social media is part of your campaigns this year, this episode is gold-dust. Special Guest: Katie Paine .