Web Usability, Software User Experience, and Social Media: by Michel Ann Sharritt, VP of Situated Research

Social Media: Measuring ROI


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Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers.
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Web Usability, Software User Experience, and Social Media: by Michel Ann Sharritt, VP of Situated ResearchBy Michel Ann Sharritt, VP of Situated Research