Social media offers a great way for real estate agents and team leaders to interact with their audiences and build brand recognition. With over 295 million active users in the United States alone, the popular platforms represent unlimited potential and can provide a steady stream of leads; as a result, avoiding them can have a serious – and negative – effect on your business.

However, it’s not enough to simply exist on Facebook, Instagram, or TikTok. To truly make the most of your time and money, your social media accounts need to be fully optimized. Ultimately, this will increase awareness of your business and brand, allow you to connect with your audience and SOI, and give you the chance to organically generate new leads. Listen along to discover the 5-step process real estate agents can use to fully optimize their social media platforms.