In this episode, Katie Hammon of the Downtown Troy Business Improvement District speaks with Michael Roach of Michael Roach Creative about the ins and outs of social media marketing. As former President of the American Marketing Association, Michael Roach engages his expertise in marketing by sharing valuable tips on how to best utilize social media marketing. 

Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.

This podcast was recorded previously and with the ever-changing landscape, there may be some little things that have changed.

The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world.

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