What do people want, really want, from social media platforms? I know what many people say they want, but as is often the case with the content on any given platform, people are often unreliable.

Meta's launch of "Threads" late last week has served as the latest disruption to the world of social media that, if nothing else, is forcing a conversation that can seem complicated but often isn't.

I am and always have been a true believer in markets. Wherever there can be a market, I hope there is one. When a platform designed to compete with Twitter is launched, it makes me feel like a market exists in the world of social media. If it feels like a market, then it must be one, right?

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