Many local leaders have given up on the idea that meaningful civic dialogue can happen on social media, a space many experience as deeply toxic. Sam Toles says the problem isn't social media as a whole, but the ways local governments often choose to show up there—approaches that can unintentionally fuel outrage rather than connection.

A former media executive, city council member, and founder of CiviSocial, Sam explains how the architecture of different platforms shapes online behavior—and what local leaders can do differently. Drawing on his work with local governments across the country, he outlines a practical playbook built on authenticity, human storytelling, and choosing the right platforms so communities can see government for what it truly is: neighbors serving neighbors.

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Sam Toles: CiviSocial

Sam's demographic slide

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Produced by Social Prosperity Partners