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The meaning behind the term 'influencer' has changed within the social media landscape. A few years ago, influencers could get away with building a large following by promoting products and working with different brands. Today, however, influencers need to be real, authentic and build an emotional connection with their following to prosper.
By Chéréneffe Fleur5
11 ratings
The meaning behind the term 'influencer' has changed within the social media landscape. A few years ago, influencers could get away with building a large following by promoting products and working with different brands. Today, however, influencers need to be real, authentic and build an emotional connection with their following to prosper.