<p>Description: I love a great focus group, but sometimes there is no time or budget for focus groups as a Phase 1 prior to a survey research Phase 2? Social media research can be the solution.</p>

Description: I love a great focus group, but sometimes there is no time or budget for focus groups as a Phase 1 prior to a survey research Phase 2? Social media research can be the solution.

Social media research or focus groups?

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Business

Education

Marketing

Courses

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Share Social media research or focus groups?

Sign up to save your podcasts

Social media research or focus groups?

Social media research or focus groups?

More shows like Conversations for Research Rockstars

Criminal

Marketplace