In this episode of Spotlight Vancouver, host Doug Varenas speaks with Lacey J. Faught, founder and CEO of Spry Social Media Management and Consulting. They discuss the evolution of social media, the importance of consistency and presence for small businesses, and strategies for effectively engaging with audiences. Lacey shares her journey as an entrepreneur, balancing work and family, and emphasizes the need for businesses to have a purpose. They also delve into the issue of misinformation on social media and introduce the three-click method to help users verify information before sharing.

Takeaways

Lacey J. Faught is the founder of Spry Social Media Management.

Social media has evolved from organic reach to a more advertising-centric model.

Consistency and presence are crucial for small businesses on social media.

Understanding your target audience is key to choosing the right platform.

The three-click method helps combat misinformation on social media.

Investing in your brand's purpose can lead to long-term success.

Community engagement is vital for local businesses.

Social media can amplify in-person community efforts.

Digital literacy is essential for navigating social media effectively.

Misinformation can be mitigated through intentional sharing and verification.

Chapters

00:00 Introduction to Lacey J. and Her Journey

10:13 The Challenges of Starting a Business Young

12:10 Evolution of Social Media and Its Impact

17:38 Social Media Strategies for Local Businesses

21:43 Leveraging Social Media for Authentic Engagement

23:37 Strategizing Social Media for Small Businesses

29:30 Promoting Digital Literacy and Combating Misinformation

41:55 The Heart and Soul of Entrepreneurship