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In this episode of You Are the Magic, I sit down with the incredible Katie McKiever, a powerhouse in social media strategy with over 15 years of experience across digital, print, broadcast, and brand journalism. Katie has crafted tens of thousands of social media posts, generating millions of impressions and earned media value—and she’s here to help YOU make social media work simply and effectively for your business.

Katie shares her inspiring journey of not knowing where she fit in professionally—because her future career didn’t even exist yet! From interning at a hip-hop radio station (hint: she got to meet a true hip hop legend) to realizing that her love for media, communication, and connection would one day merge into social media, her story is proof that following your intuition leads to opportunities you never could have predicted.

If you've ever felt overwhelmed by social media, Katie’s 3-2-1-Go Framework is a simple and powerful system to help entrepreneurs, business owners, and personal brands create engaging content without the stress. We also discuss the importance of community in business success, how to embrace your unique gifts, and why storytelling is the most valuable tool in today’s digital landscape.

🔗 Subscribe to Katie’s must-read newsletter, Social Media News to Use: socialmedianewstouse.com
📍 Follow Katie on LinkedIn: linkedin.com/in/katiemckiever
📸 Connect with her on Instagram: instagram.com/katiemckiever

Listen now and get ready to transform your social media strategy—without burning out!

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Thank you for listening and just remember, you are the magic!