Yee Haw Pardner’s saddle up as we down to the Rapid Fire Ranch, where we bring our guests back from last week for some Rapid Fire Questions and learn just a little more about them. Back this week In this episode of the Rapid Fire Ranch, Joe Federico interviews Robert Roche, author of 'The Summer Between.' They discuss the book's themes, set in the 1970s, and explore creative marketing strategies that could be employed to promote it. The conversation also delves into social media engagement and the importance of connecting with audiences in today's digital landscape.

@rob.ert.italia

www.robertraasch.com

takeaways

The Summer Between is inspired by Herman Hesse's work.

The book explores a young man's journey and influences.

1970s nostalgia plays a significant role in the narrative.

Creative marketing can draw from historical themes.

Social media platforms are essential for book promotion.

Instagram and TikTok are key for modern marketing.

Engaging storytelling is crucial for audience connection.

Historical fiction can resonate with contemporary readers.

Diverse marketing strategies can enhance visibility.

Independent bookstores are vital for book distribution.

Welcome to Pride and Promotion a marketing podcast specifically tailored for the LGBTQ Community. Where you are a business owner, community organizer, volunteer, or just like to help get the word out about people, places and things in our LGBTQ space, this podcast will help you learn tactics or meet people that are getting it done.

Host Joe Federico has been doing marketing and specifically social media marketing for over 10 years after his previous life working in journalism and print media. His company J. Federico Marketing helps clients learn the art of using social media to their advantage as well offering services to automate the process for you. Be sure to check out the website at www.jfedericomarketing.com and tune in every week to the Pride and Promotion Podcast.

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