Topics Covered In This Episode

• Introduction and Defining Social Media Strategies - The episode kicks off with Mercer and Jeff introducing the concept of social media strategies, focusing on how to overcome "shiny object syndrome" and the importance of choosing one social media platform to concentrate on.
• Choosing the Right Channel - An exploration of how to pick the right social media channel for your business, with a deep dive into the value exchange on YouTube. Jeff and Mercer discuss the importance of research before selecting a channel.
• The Value Exchange and Consistency on YouTube - This section delves into the concepts of tribal marketing, co-producing content with other brands, and the significance of consistent brand content. The hosts also discuss on-demand workshops for members and how consistency is key to membership retention.
• Leveraging LinkedIn to Attract Subscribers - Here, the hosts examine the strategy of using LinkedIn as a supplementary channel to email. They explain how LinkedIn can add value to free channels and discuss why tactical learning doesn't always lead to success on social media platforms.
• Social Media Niches and the Role of YouTube - A detailed discussion on the three main niches of social media, and how YouTube serves as both a social network and a tactical network, combining search and discovery features. The hosts also draw a comparison between email and LinkedIn, and how email can be used like social media.
• Tactical Marketing and the Future of Social Media - This part focuses on the ways to be tactical with your marketing strategy, the fracturing of social media into smaller communities, and the rise of a new wave of buying power. Mercer and Jeff  conclude with the importance of sketching out the future of a company, using Reddit both tactically and strategically, and summarize three key takeaways from the episode.

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