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Social Media Strategies to Boost Your B2B PR Efforts
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Andy Lambert, co-founder of ContentCal (acquired by Adobe) and author of Spheres of Influence, to discuss how B2B companies should approach social media and PR, especially on LinkedIn and YouTube.
Lambert highlights LinkedIn’s algorithm shift toward personal profiles and subject-matter expertise, advises prioritizing original content over reshares, and notes strong performance from carousels and polls when used thoughtfully.
He explains LinkedIn’s crackdown on automated AI comment tools while distinguishing useful AI assistance from low-quality AI-generated posts.
The conversation emphasizes consistency, content pillars, and quality over “hacks,” plus the growing importance of LinkedIn and YouTube for AI-driven search, including the value of long-form YouTube and LinkedIn articles/newsletters.
Lambert also shares practical AI search wins like creating a Wikipedia page and aligning messaging across profiles and review sites.
00:00 Welcome and Introductions
00:54 Andy Lambert Background
02:55 Being Everywhere to Audience
04:56 LinkedIn Trends and Algorithm
06:54 Formats Video Carousels Polls
09:56 Reshares Versus Original Posts
11:34 AI Comments and Content
19:40 Posting Frequency and Timing
23:21 Quality Over Hacks
26:21 Hashtags on LinkedIn
27:05 Why LinkedIn and YouTube
29:51 AI Search Proof Point
33:14 Think Like Media
34:00 Search Is Audience
36:50 Long Form and Articles
38:48 Newsletters and Repurposing
41:42 Do You Need YouTube
44:07 Budget and Authenticity
46:21 Trust and Human Stories
49:24 Algorithm Proof Strategy
50:18 Three AI Search Wins
53:19 Wrap Up and Thanks
Show notes:
Subscribe to Andy Lambert’s Substack: https://spheresofinfluence.substack.com
Follow Andy Lambert on LinkedIn: https://www.linkedin.com/in/andyrlambert/
Andy Lambert’s latest book, Spheres of Influence: https://spheresofinfluence.co/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
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By Michelle GarrettIn this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Andy Lambert, co-founder of ContentCal (acquired by Adobe) and author of Spheres of Influence, to discuss how B2B companies should approach social media and PR, especially on LinkedIn and YouTube.
Lambert highlights LinkedIn’s algorithm shift toward personal profiles and subject-matter expertise, advises prioritizing original content over reshares, and notes strong performance from carousels and polls when used thoughtfully.
He explains LinkedIn’s crackdown on automated AI comment tools while distinguishing useful AI assistance from low-quality AI-generated posts.
The conversation emphasizes consistency, content pillars, and quality over “hacks,” plus the growing importance of LinkedIn and YouTube for AI-driven search, including the value of long-form YouTube and LinkedIn articles/newsletters.
Lambert also shares practical AI search wins like creating a Wikipedia page and aligning messaging across profiles and review sites.
00:00 Welcome and Introductions
00:54 Andy Lambert Background
02:55 Being Everywhere to Audience
04:56 LinkedIn Trends and Algorithm
06:54 Formats Video Carousels Polls
09:56 Reshares Versus Original Posts
11:34 AI Comments and Content
19:40 Posting Frequency and Timing
23:21 Quality Over Hacks
26:21 Hashtags on LinkedIn
27:05 Why LinkedIn and YouTube
29:51 AI Search Proof Point
33:14 Think Like Media
34:00 Search Is Audience
36:50 Long Form and Articles
38:48 Newsletters and Repurposing
41:42 Do You Need YouTube
44:07 Budget and Authenticity
46:21 Trust and Human Stories
49:24 Algorithm Proof Strategy
50:18 Three AI Search Wins
53:19 Wrap Up and Thanks
Show notes:
Subscribe to Andy Lambert’s Substack: https://spheresofinfluence.substack.com
Follow Andy Lambert on LinkedIn: https://www.linkedin.com/in/andyrlambert/
Andy Lambert’s latest book, Spheres of Influence: https://spheresofinfluence.co/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.