Kathleen Hessert is President of Sports Media Challenge, and company
				that advises individuals and institutions on effective media strategy. Her clients
				include NBA star Shaquille O'Nea, NFL quarterbacks Peyton and Eli Manning, and Texas
				Longhorn football coach Mack Brown. She joins along with developerWorks Jim Coughlin
				to talk about effective navigation of the social media space.

Kathleen Hessert is President of Sports Media Challenge, and company that advises individuals and institutions on effective media strategy. Her clients include NBA star Shaquille O'Nea, NFL quarterbacks Peyton and Eli Manning, and Texas Longhorn football coach Mack Brown. She joins along with developerWorks Jim Coughlin to talk about effective navigation of the social media space.

Social media strategy from Peyton Manning's advisor

Scott Laningham, editor of developerWorks podcasts, talks with thought leaders
			in many fields, paying extra attention to the computing and software element with each
			focus. This feed also features other developer-related podcasts from IBM.

Technology

Scott Laningham, editor of developerWorks podcasts, talks with thought leaders in many fields, paying extra attention to the computing and software element with each focus. This feed also features other developer-related podcasts from IBM.

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Social media strategy from Peyton Manning's advisor

Social media strategy from Peyton Manning's advisor