Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article, she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.

Social Media Strategy in Times of Tragedy with Lisa Buyer

Reporting from the newsroom of SearchEngineWatch.com (SEW), the authority on search engine marketing and social media since 1996. Each week, our hosts Thom Craver and the SEW team keep a virtual eye on the stories and people that are impacting search and social marketing, breaking down each headline with expert analysis. Plus, we&#39;ll bring you expert interviews exploring the latest search and social marketing tips and tools. Listen. Connect. Learn… each week on SEW Weekly

Technology

Reporting from the newsroom of SearchEngineWatch.com (SEW), the authority on search engine marketing and social media since 1996. Each week, our hosts Thom Craver and the SEW team keep a virtual eye on the stories and people that are impacting search and social marketing, breaking down each headline with expert analysis. Plus, we'll bring you expert interviews exploring the latest search and social marketing tips and tools. Listen. Connect. Learn… each week on SEW Weekly

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Social Media Strategy in Times of Tragedy with Lisa Buyer

Social Media Strategy in Times of Tragedy with Lisa Buyer