How can a business start-up leverage the power of social? Social media has become more about priority. In fact, platforms like Google+, Facebook, LinkedIn, and Twitter have become vital relative to brand awareness, lead generation, content distribution, and customer acquisition practices for any business type. This is particularly realistic for start-ups working on a shoestring budget. Despite social media necessities, only few start-ups and new ventures comprehend the specific strategies in order to maximize their social media potential. What are these essential social media strategies? That is our focus on this edition of, “The Strategist Radio LIVE."