Sign up to save your podcasts
Or
Share Social Media, the Chinese, Americans, and Goldfish. Digital Media writing with Tamar Hela
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Social Media, the Chinese, Americans, and Goldfish. Digital Media writing with Tamar Hela
Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’.
Highlights:
{2:00} Turning words into money with digital marketing.
{05:30} The intuitive editing approach
{09:00} Things to avoid in digital marketing and persuasive writing.
{13:20} Writing style rules for different cultures and languages.
{16:20} Teach methods for Chinese students.
{21:15} Business in China vs Silicon Valley
{24:45} The tips for working with Chinese businesses.
{28:35} Finding the right words to get top rankings on google.
Tamar Hela bio:
Currently living in Bali, Tamar Hela is a California girl who’s had adventures all around the world. Before Bali, she lived in Shanghai for five years, where she worked with SMEs and Fortune 500s like W.L. Gore as a LinkedIn agency owner. While living in Silicon Valley before her move to Asia, she worked with Hollywood celebrities and Amazon best-selling authors, moonlighting in the publishing industry and partnering with a media company owned by Bill Cosby’s nephews.
No matter the client, size of the company, or project, Tamar’s main focus for her clients is to help them to do what matters most online: get the right message across to the right audience. She does this by using processes she’s been testing out for over 16 years, along with what she calls “an intuitive editing approach.” This helped her to become a 6-figure copywriter in less than two years.
When she’s not collecting shekels, you can find Tamar curled up with a good book, on her next travel adventure, or brainstorming a new business idea.
Connect with Tamar:
Social Media:
LinkedIn: https://www.linkedin.com/in/tamarhela/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]
View all episodes
By Philip AuerbachBali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’.
Highlights:
{2:00} Turning words into money with digital marketing.
{05:30} The intuitive editing approach
{09:00} Things to avoid in digital marketing and persuasive writing.
{13:20} Writing style rules for different cultures and languages.
{16:20} Teach methods for Chinese students.
{21:15} Business in China vs Silicon Valley
{24:45} The tips for working with Chinese businesses.
{28:35} Finding the right words to get top rankings on google.
Tamar Hela bio:
Currently living in Bali, Tamar Hela is a California girl who’s had adventures all around the world. Before Bali, she lived in Shanghai for five years, where she worked with SMEs and Fortune 500s like W.L. Gore as a LinkedIn agency owner. While living in Silicon Valley before her move to Asia, she worked with Hollywood celebrities and Amazon best-selling authors, moonlighting in the publishing industry and partnering with a media company owned by Bill Cosby’s nephews.
No matter the client, size of the company, or project, Tamar’s main focus for her clients is to help them to do what matters most online: get the right message across to the right audience. She does this by using processes she’s been testing out for over 16 years, along with what she calls “an intuitive editing approach.” This helped her to become a 6-figure copywriter in less than two years.
When she’s not collecting shekels, you can find Tamar curled up with a good book, on her next travel adventure, or brainstorming a new business idea.
Connect with Tamar:
Social Media:
LinkedIn: https://www.linkedin.com/in/tamarhela/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]