On this segment of Franchise Today, Paul Segreto was joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion was social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion also included some of the technical aspects of social media.