Welcome to the Cloud Machine Podcast, your all-access pass to the music industry. Every week, we immerse you in the music world, uncovering industry insights, offering expert guidance, and exploring the stories that influence the music industry. Cloud Machine Podcast is brought to you by Eights, the innovative creative agency behind some of your favourite live concerts and tours. Want to take your music to the next level? Join our vibrant community on the Eights Network Discord.

Your host, Mat Landry, is currently away on tour right now with The Beaches. In the meantime, we want to show you some more highlights from previous episodes, this time, on social media in the music industry. You’ll be hearing from various musicians, musical directors, people working in artist management, and more talk about the role and impact of social media in the music industry. This is a huge topic, so we’ll be splitting this episode into two parts. On YouTube, these clips are going to be posted as individual videos over the next two weeks for you to access easily.

Episode Chapters:

00:00 - Intro

1:04 - Natalie Weigel on TikTok, Paid vs Organic Promotion

10:36 - Andrew Mansfield on The Future of Music Discovery

17:15 - TJ Rodriguez on Artist Image in the age of TikTok

22:25 - Jayde on ending the TikTok-ification of music

26:15 - Kris Pooley's top tip for musicians on social media

28:11 - Outro

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Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

Many thanks to LMDSolutions for their support & resources.