If you are a parent with a smartphone and have a child under 5 years old. I'm pretty sure somewhere in the fine print of your cellphone contract reads, "you are responsible for 14% of your child's social media content when they are of age." I don't know one parent who doesn't have 1000+ photos of their kid on their phone - AND THAT'S NOT A BAD THING. I just hope that the kids have access to these photos when they hop on the Gram, allowing for seamless posting of #TBT Pics.