In this episode we chat to Thilo Kunkel from Temple University about understanding the name, image, and likeness (NIL) value of student-athletes’ social media profiles.   We discuss the article Thilo and co-authors, Bradley Baker, Thomas Baker, and Jason Doyle  published about the topic "<a href='https://www.tandfonline.com/doi/full/10.1080/14413523.2021.1880154'>There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness</a>".

In this episode we chat to Thilo Kunkel from Temple University about understanding the name, image, and likeness (NIL) value of student-athletes’ social media profiles. We discuss the article Thilo and co-authors, Bradley Baker, Thomas Baker, and Jason Doyle published about the topic "There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness".

In this episode we chat to Thilo Kunkel from Temple University about understanding the name, image, and likeness (NIL) value of student-athletes’ social media profiles. &nbsp; We discuss the article Thilo and co-authors, Bradley Baker, Thomas Baker, and Jason Doyle&nbsp; published about the topic "<a href="https://www.tandfonline.com/doi/full/10.1080/14413523.2021.1880154" rel="noopener noreferrer">There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness</a>".

Social media value of student-athletes with Thilo Kunkel

Sport Management Review Insights is your accompaniment to the academic journal, Sport Management Review. The podcast will delve into the journal’s published research by speaking to the researchers themselves. Each podcast is dedicated to a published research article from the journal, which you’ll also be able to read at the Sport Management Review website. If you love sport, you'll love Sport Management Review Insights! Thanks to the Sport Management Association of Australia and New Zealand (SMAANZ) for supporting the podcast. Sport Management Review (SMR) is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations.

Share Social media value of student-athletes with Thilo Kunkel

Sign up to save your podcasts

Social media value of student-athletes with Thilo Kunkel

Social media value of student-athletes with Thilo Kunkel