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Social Media Video tips from someone that went viral
After a long hiatus 2019 is when I doubled down on video and created over 100 videos for social.
Here are my main tips to get you on the same path.
1. Let it all hang out
Creating videos is like going to the gym. The sound will be wrong, the video will be too dark, and it will be blurry. Each video is supposed to be an improvement, and the message is the consistency that you can control.
Start by making videos with answers to customer questions.
2. Stay organized
This is the hardest one, and there is no guidebook here. Organizing all of your video clips is vital for cataloging, labeling, and later revisiting clips to make new content.
We use Google Drive + Airtable.
3. Repurpose your content
Video can be transcribed to text, exported to podcasts, and posted into different formats depending on the social media channel. As long as you are making continuous improvements to your content and trying to retool it by creating updated videos, you are going to excel in producing social media content.
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By Mike Zima
5
11 ratings
After a long hiatus 2019 is when I doubled down on video and created over 100 videos for social.
Here are my main tips to get you on the same path.
1. Let it all hang out
Creating videos is like going to the gym. The sound will be wrong, the video will be too dark, and it will be blurry. Each video is supposed to be an improvement, and the message is the consistency that you can control.
Start by making videos with answers to customer questions.
2. Stay organized
This is the hardest one, and there is no guidebook here. Organizing all of your video clips is vital for cataloging, labeling, and later revisiting clips to make new content.
We use Google Drive + Airtable.
3. Repurpose your content
Video can be transcribed to text, exported to podcasts, and posted into different formats depending on the social media channel. As long as you are making continuous improvements to your content and trying to retool it by creating updated videos, you are going to excel in producing social media content.