For our final episode of 2015 we’re going back in time – to Social Media Week earlier this year.

We ran a panel discussion called ‘What’s Yours is Mine – Content in the 21st Century’ with five very different personalities from content and publishing:

• Malcolm Coles, digital director at the Telegraph Media Group

• Lisa Rodwell, CEO at fashion brand and retailer Wool and the Gang

• Allan Blair Beaton, social media ‘scientist’

• Kate Osborne, partner at ARC, an Omnicom Media Group UK company

• Alan Mitchell, strategy director at Ctrl-Shift

Branded content vs. user-generated content – who will reign supreme?

People Tell Richard Stuff: Episode 4

Social Media Week 2015