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Social Media: What Not To Do If You Want Lasting Growth in 2025 with Tim O’Hearn
For today’s episode, Mike is joined by Tim O'Hearn, a software engineer, former Black Hat growth practitioner, and the author of Framed a Villain's Perspective on Social Media. For many years, Tim’s been inside the system, building tools that successfully manipulated feeds, scaled fake social media engagement and exploited attention at a mass scale.
It is fair to say Tim has his finger on the pulse when it comes to what works on social media and what doesn´t. Yet, the approach he now advocates may surprise you.
KEY TAKEAWAYS
BEST MOMENTS
5.15 - "It's becoming surprisingly easy to start something. And then it becomes this game of attention online."
15.51 - "Often times chasing it (virality) means compromising the values of your brand."
21.00 - "Generative AI is a big problem."
36.07 "To my knowledge, in 2025 automation, in the general sense, is forbidden by most social media platforms."
53.08 "Even for us, we don't have a great way of identifying shadow bans as they happen."
55.17 "If you try to grey hat or black hat, it might just lead to you losing all your efforts to grow that account."
1.15.15 "That same (anti-terrorism) technology could very easily be used for mass censorship or surveillance of dissenting opinions. I think that is happening. I just don't know to what extent.”
1.26.35 "Personalized outreach is really, really important."
1.39.40 "An email list is the greatest safeguard against a platform banning you, or you getting de-platformed."
If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com
I really want to know what you're working on and what keeps you up at night.
ABOUT THE GUEST
Book - https://www.amazon.co.uk/Framed-Villains-Perspective-Social-Media-ebook/dp/B0DW2X8YSK
https://www.linkedin.com/in/tohearn
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
View all episodes
By Mike SiriusFor today’s episode, Mike is joined by Tim O'Hearn, a software engineer, former Black Hat growth practitioner, and the author of Framed a Villain's Perspective on Social Media. For many years, Tim’s been inside the system, building tools that successfully manipulated feeds, scaled fake social media engagement and exploited attention at a mass scale.
It is fair to say Tim has his finger on the pulse when it comes to what works on social media and what doesn´t. Yet, the approach he now advocates may surprise you.
KEY TAKEAWAYS
BEST MOMENTS
5.15 - "It's becoming surprisingly easy to start something. And then it becomes this game of attention online."
15.51 - "Often times chasing it (virality) means compromising the values of your brand."
21.00 - "Generative AI is a big problem."
36.07 "To my knowledge, in 2025 automation, in the general sense, is forbidden by most social media platforms."
53.08 "Even for us, we don't have a great way of identifying shadow bans as they happen."
55.17 "If you try to grey hat or black hat, it might just lead to you losing all your efforts to grow that account."
1.15.15 "That same (anti-terrorism) technology could very easily be used for mass censorship or surveillance of dissenting opinions. I think that is happening. I just don't know to what extent.”
1.26.35 "Personalized outreach is really, really important."
1.39.40 "An email list is the greatest safeguard against a platform banning you, or you getting de-platformed."
If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com
I really want to know what you're working on and what keeps you up at night.
ABOUT THE GUEST
Book - https://www.amazon.co.uk/Framed-Villains-Perspective-Social-Media-ebook/dp/B0DW2X8YSK
https://www.linkedin.com/in/tohearn
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/