In the fifth episode of season 1, Jim and Carissa spill the beans on all things social metrics, data reporting, and presenting a digital campaign performance to your boss. ⁠

We also get into the importance of putting context to each data and making the report super easy for your boss to understand what you’re trying to say. 🔥⁠

Time-stamped Shownotes:

[1:13] Social media metrics

[2:00]  Importance of measuring the success of a social media campaign

[5:07] Brand Awareness Metrics

[7:38]  Conversion Metrics

[10:41] Vanity Metrics

[12:52] How to make metrics easy to understand?

[20:45] Key Takeaways

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

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