Yelp, Foursquare, Trustpilot… we rely so much on the experiences of others when looking for a new restaurant or thinking about buying a new product. But when it comes to buttons and links that we click on every day, we might as well have our eyes closed.  

This week, we asked ourselves a simple question: How can we leverage social proof to know whether there’s true value behind the click?

Yelp, Foursquare, Trustpilot… we rely so much on the experiences of others when looking for a new restaurant or thinking about buying a new product. But when it comes to buttons and links that we click on every day, we might as well have our eyes closed. This week, we asked ourselves a simple question: How can we leverage social proof to know whether there’s true value behind the click?

Social proof: buttons, links, and the missing piece

This show is a bit of a social experiment. 
The question is: if we combine group intelligence, and work together as a community—can we actually democratize ideas?

Can we build on each other's thoughts and evolve them into products that benefit society as a whole? 

Let’s find out.

Business

Entrepreneurship

Technology

Leisure

This show is a bit of a social experiment. The question is: if we combine group intelligence, and work together as a community—can we actually democratize ideas? Can we build on each other's thoughts and evolve them into products that benefit society as a whole? Let’s find out.

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Social proof: buttons, links, and the missing piece

Social proof: buttons, links, and the missing piece