It’s much harder to connect with someone and read someone virtually (though part of that is because we are just lazy at it). Yet virtual communication and engagement for brands is more important today than ever before.

In this episode, we interview Robin Bartlett, Commercial Director at The Social Element, about building trust in a virtual environment using social channels.

Listen as we discuss:

- The very first step is responding to customers

- Being genuine and providing value — especially when no sale is on the horizon

- The importance of referrals in meeting people online

- Robin’s team-wide strategy for building an online presence

- What’s changed lately in online communication strategies

Check out these resources we mentioned:

- The Naked Salesman by Trent Leyshan

- Rachel Boothroyd Training & Coaching

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.

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