Ollie Whitfield joins the pod to talk about social selling, he tells a great story about getting creative with cold email outreach and finally Ollie shares some statistics on best times to email prospect.  As we look ahead to 2021 it's time to get out of our box and find ways to connect with buyers in an ever changing (hint: disconnected) world.  We have to find new ways to connect virtually.  If you haven't been thinking about your social media strategy, you need to start and if you have been sending cookie cutter prospecting emails some content writer at your organization is giving you, think again.