#CMO #CEO #LinkedIn #social

How many pieces of content do I have to put on social media every day?

Latané Conant, CMO of 6sense, talks with Dan Swift, CEO of Empire Selling, about:

-How social selling can transform your relationship with the buying committee

-What needs to be in place before the social selling process begins

-Which social channels your team should be on

-How to teach executives to use LinkedIn

-Blended content on social

-How Dan thinks social selling is like rugby

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Sneak preview:

Dan Swift: Do you know the number of times that I've gone into companies where we do an audit of their presence on LinkedIn as a channel? And it's just-

Latané Conant: Is it awful?

Dan Swift: ...awful. We would take a step back and say, “Okay, well, how do you want your people to pitch the business? What is the elevator pitch that you want on everyone's profile? What's that deeper dive pitch that everyone should have so everyone's aligned behind it? What are the assets that you want to be presenting front and center as rich media?” Those are the kind of things so there's a level of consistency across your go to market organization.