Unlike e-commerce which is ideally focused on selling alone, social selling looks at building a long-term relationship with customers which in the long run benefits the brand in more ways than one.

Social selling solutions define market trends (https://www.epixelmlmsoftware.com/blog/social-selling-trends) and enable customers to acquire knowledge before they grab something. More than just buying or selling something, social selling focuses on the buyers. It uses the brand’s social media platforms to connect with its patrons, build a rapport and engage with potential leads (https://www.investopedia.com/terms/s/sales-lead.asp). Impulsive purchasing is becoming less common. Consumers are becoming more conscious of their own needs. Customers consider customer advocates to be a reliable source of information, displacing influencers.

As the famous Canadian author, entrepreneur and social media expert Melonie Dodaro says, “To succeed at Social Selling with today’s modern buyer, you must shift your sales dialogue from ‘What can I sell you?’ to ‘How can I help you?’. Good or bad, people take it to social media these days. So when your customer is having a query and you attend to it immediately, your customer will leave feedback tagging you on their social media platforms.

It is imperative to hold your customers closer to the brand (https://www.businessnewsdaily.com/2821-consumers-relationships-brands.html) by being attentive to their concerns and queries no matter what. Having to deal with a negative remark and do damage control later, is in no way desirable for any brand.